Das iPad wird kein Spielzeug für Geeks und Nerds

  • warning: Declaration of views_handler_field_user_name::init(&$view, &$data) should be compatible with views_handler_field_user::init(&$view, $data) in /srv/web/drupal6/sites/all/modules/views/modules/user/views_handler_field_user_name.inc on line 0.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
  • warning: preg_replace(): The /e modifier is no longer supported, use preg_replace_callback instead in /srv/web/drupal6/includes/unicode.inc on line 349.
Jan
29

Die Präsentation des iPad (27.01.2010) ist vorbei. Die Eilmeldungen der Medien sind durch. Es gibt immer mehr Artikel, die sich intensiver mit dem Für und Wieder des neuen Geräts von Apple auseinandersetzen.

Die Quintessenz für mich dabei lautet

Das iPad wird kein Spielzeug für Geeks und Nerds. Zwar sind diese die ersten, die sich mit dem Gerät auseinandersetzen werden. Die wahre Zielgruppe für das iPad sind IMHO aber die derzeitigen Offline-er und Computerlosen.

Bereits kurz nach der Präsentation rollten die ersten Meinungen durch Twitter und die üblichen Kanäle. Nach dem ganze Hype um die Vorstellung war es fast schon normal, dass neben der Begeisterung für die neue Geräteklasse zwischen Smartphone und Notebook sich auch immer mehr kritische und enttäuschte Stimmen mischten.

Den Freaks fehlen Ausstattungsmerkmale

Dem einen fehlte eine eingebaute Webcam, der nächste suchte vergeblich Anschlussmöglichkeiten wie z.B. eine USB-Schnittstelle. Der dritte schmollte über die "Zugangshürde" App-Shop für die Installation von weiteren Applikationen auf dem iPad.

Für Geeks und Nerds, die sich bereits seit langem intensiv mit dem Computer und dem Internet auseinandersetzen, mögen diese Dinge schwer wiegen. Vielleicht hat das fehlen dieser Merkmale aber auch einen Grund. Steve Jobs möchte das iPad nicht mit Funktionen überfrachten. Das ist bei Apple eigentlich schon seit vielen Jahren ganz normal.

Vielleicht die ware Zielgruppe für das iPad

Was ist, wenn Steve Jobs gar nicht die Computer-Freaks als Zielgruppe für das iPad im Sinn hat? Wie wäre es, wenn Steve Job die folgenden Personengruppen für das iPad begeistern möchte?

  • Ältere Personen, denen der Umgang mit der Tastatur und der Maus schwer fählt.
  • Personen, die sich nicht mit einem Computer / Notebook anfreunden können.
  • Personen, die sich nicht mit Computerthemen (Betriebssysteme, Fehlerbeseitigung, Wartung) beschäftigen möchten.

All diesen reichen die Grundfunktionen des iPad vollkommen aus. Sie können einfach und schnell im Internet surfen. Die Bedienung per Touch-Screen ist für diese Zielgruppe wesentlich einfacher und logischer als die Bedienung mit der Maus. Das Lesen und Schreiben von eMails ist möglich. Man kann gemühtlich in einem Buch schmöckern und die Bilder von Verwandten und Bekannten ansehen. Das eine oder andere Computer-Spiel kann sicherlich auch begeistern.

Der große Vorteil des iPad ist allerdings, dass es kein Computer im klassischen Sinn ist und auch nicht sein will. Es ist eine neue Klasse Gerät, die absichtlich wenige Funktionen bietet, diese aber sehr leicht zugänglich macht. Dasn Zeigen mit den Fingern auf Büchern etc. ist selbst für jedes kleine Kind etwas ganz normales.

Die nächsten Monate werden zeigen, ob Steve an diese Zielgruppe gedacht hat und ob sich diese für das Gerät begeistern kann. Die Geeks und Nerds wegen trotz der anfänglichen Kritik zum iPad greifen. Allein der Kult-Faktor um Apple und dessen Geräte bedingt den Kauf für diese Zielgruppe.